Smile Balm

Drifter Organics, Graphic Design, Photo, Video

Smile Balm is Drifter Organics‘ signature lip balm—because you can’t smile when you have chapped lips! And cracked lips are no fun nor is not being able to smile!

As a serial lip balm user (90% of my texts to my mom in high school read “Please bring me my Burt’s Bees when you pick me up” except autocorrect would often correct “Burt’s” to “butts”). I worked with my mom, the other half of Drifter Organics, to develop a foolproof natural, organic, and cruelty-free lip balm that will keep your lips moisturized and smiling all year long.

Smile Balm

I translated our body butter packaging to tin form to design the Smile Balm packaging and added a whimsical spot illustration of lips to create a light-hearted and feminine dynamic. I stuck to a two-color color scheme (pink to represent the color of lips) to keep the design clean and simple. The resulting design is something fresh, fun, and will make you smile—which is okay because your lips won’t be chapped so you don’t have to worry about any cracking!

Smile Balm

To further flesh out the experience of this cult classic, we filmed a video explaining the premise of Smile Balm and encapsulates how it should make you feel.

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