Graphic Design
Nature Looks Good on You: A Mindful, Modern Guide to Natural Beauty is an ebook I co-authored, fully illustrated, and creative directed that shows you don’t have to sacrifice style to life a natural and holistic life. The ebook is published under the Drifter Organics brand and is 100+ pages full of everything to get you off on the right foot of natural health and wellness. Available to purchase here.
I didn’t want the book to read like an encyclopedia, but I also wanted it to go further in depth than a two-page article you might read in a magazine. I wrote the copy like I was chatting with a friend and accompanied the information with spot illustrations to lighten up the mood. Since Drifter Organics’ target customers are Millennials, I used sans serif typefaces for the headlines to keep things modern, but added my own hand lettering to play up a homemade and natural aesthetic.
Includes:
Written by: Micaela + Dawn Marie Hoo, Founders, Drifter Organics
Illustrated by: Micaela Hoo
Creative Directed by: Micaela Hoo
Designed by: Tierney Roberts
Edited by: Robin Reetz