Creative Direction
Brand partnerships and collaborations I’ve participated in. My content focuses on fashion, lifestyle, and wellness.
Currently a brand ambassador for Outdoor Voices, Health-Ade, Vitruvi, and Crossroads Trading.
Clients include Urban Outfitters, Free People, ban.do, Allbirds, Zappos, Chronicle Books, Cocofloss, Crossroads Trading, AUrate, Manduka, Outdoor Voices, Health-Ade, Daniel Wellington, Moodbeli, IZZE, method, Adobe, and more.
FIND ME @micaelahoo
No Plans is a women’s sleepwear company launching in November 2018. The premise of the company is to merge sleepwear with the everyday (sleepwear for everywhere!). Gwen, the founder and CEO, reached out to me to help create hype around the launch. My call-to-action was to create a series of images and Instagram Stories to direct people to sign up for the No Plans newsletter and snag a limited run No Plans Bodega Bag with their first purchase.
I’m a brand ambassador for Outdoor Voices, an activewear company with an emphasis on having fun, not competing. Every month, I take pictures that embody the #doingthings lifestyle Outdoor Voices promotes.
Allbirds, an ethical shoe company whose shoes are made of merino wool, sent me a pair of their signature Wool Runners to show how they fit into my life.
Two posts created for Vitruvi, an essential oils company that sells single essential oils, blends, and diffusers.
6 Ways to Stay Healthy While Traveling blog post created for Health-Ade.
What’s On My Summer Reading List blog post created for Health-Ade.
Pomegranate Kombucha Mimosa Mocktail recipe created for Health-Ade.
Daniel Wellington, a watch company, asked me to create three images to promote their My Classic campaign. For this campaign, they wanted me to highlight a personal aspect of myself that makes me/my family unique. My classic story could circle around anything from passions, people, places and interests or perhaps something less obvious that too many people don’t already know about me. The first image I created was about my first journal.
The second image I created was about my favorite gift I’ve ever received.
The third image was about how I structure my day to allow for me-time.
One of ban.do‘s bestselling products is their planners. They sent me a planner and asked me to show how I use it. (View post here.)
True&Co, a female founded and powered lingerie brand, invited me to partake in their True Weekend Collection campaign by creating a dedicated Instagram post. In the Instagram post, I shared what I you do on my weekends to contribute to self-care.
Australian company, Ajna Wellbeing, sent me their bestselling acupressure mat and pillow, Ajnamat to promote their product and show how I use it in a static Instagram post and series of Instagram Stories.
Cocofloss is a luxury dental floss coated in coconut oil to promote the highest level of dental cleanliness. They asked me to create a dedicated Instagram post sharing my experience using their floss.
I’m a brand ambassador for Crossroads Trading, a buy-sell-trade company with locations across the United States. On a bi-weekly basis, I create dedicated Instagram Stories and Instagram posts showing how I style their secondhand clothing in my wardrobe.
Manduka asked me to help promote their new home collection by showcasing how I can have my practice space as a fixture within my home that won’t compromise my style or design. The mats, bolsters, blankets, etc. exist like furniture would to create a permanent practice space within ones’ home.
IF INTERESTED IN PARTNERING WITH ME, PLEASE EMAIL HELLO@MICAELAHOO.CO.